Preparing and Marketing Your Home to Sell

Preparation is the key to a good sale.

Marketing

Potential homebuyers base much of their perceptions on photographs. Be sure to have good pictures of the outside of the home showing the property from the front, and showing any features of the property, including a pool, trails, and garden. Take the pictures at a time of day when the sun does not cast shadows, you want potential buyers to see your property in the best light. Inside, take pictures of every room: try to get a full view of each, either with video or with the panorama setting on your camera, so potential buyers can get a virtual tour.

To get the word out about your home, post the listing online and in your local newspapers. Put an attractive sign out with a phone number that prospective buyers can call. Finally, sometimes word-of-mouth can be a very effective way to sell your house. Tell everyone you meet that you’re selling your home. You never know where your buyer might come from.